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For
years now, Primate Nooz has been cruising along quite adequately,
treading a worn path, following a tried and true routine, using a well-tested
mix of international, national and local news items and such features as
Spotlight on the World, What Is...?, Report
from the Field, The News Behind the News, 200 Months
Ago Today, and Dr. Doody's Cutting Corner, all in a format
of four pages. In fact, the basic design of the Nooz has not
changed since the turbulent era of publisher Frankie T. Crankstrom and executive
editor Larry Harry Morble in the 1950's when every issue was redesigned
entirely from the masthead to the acknowledgements. Suddenly, in the
last issue, publisher Arnett Putney, III and executive editor Widen Lundale,
Jr., without warning, decided to listen to the advice of West Coast correspondent
Chris Shaw and try something new. They redesigned the Primate Nooz
masthead. They put in horoscopes! And they tried that idiotic
'Recommended Reading' letters feature by the eldest son of Win Wing Wan,
which just didn't work.
They basically went for
the tabloid look. The whole tone of the Nooz became rather
silly, we felt. Cold Snap Hits Borneo, indeed! Announcements
and Rumors? Two-Headed Chimpanzee Found in Cheesequake
Basement?? Giant Space Primate Heading Toward Earth???
Come on! We resisted their stupid plans as far as we were able.
We thought they were wrong and said so. We stood up and shouted. We
fired memos back and forth like missile salvos. We fought them head to head,
toe to toe, tooth and nail. We wrote an editorial about it, but they
dropped it. We tried to publish an open letter, but they tore it up.
We grumbled and they glared, but we thought that our points had been
well taken because this issue was pretty much back to normal. We thought
we might have won the day, but little did we know that they were even then
plotting to expand the Nooz to six pages, planning to pad our serious
material with the sort of moronic fluff that we deplore in other publications
like PRIMATE LIFE, and counting on our basic good nature to allow
them to get away with it. We told them that we would fight again,
we told them that we would not be silent, we told them that we would not
be intimidated, and they told us to leave their offices. We slammed
the door on the way out.
So, we don't know where
we'll be when the next issue comes out, but at least we will have expressed
our opinion and that of a good many others in a forceful and dignified way.
We will have said what we believe and to hell with the consequences.
If you are reading this, it will mean that we have succeeded in our plan
to kidnap publisher Arnett Putney, III and executive editor Widen Lundale,
Jr. and hold them in the supply room until this editorial is printed. Good
luck to us! |
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