For years now,
Primate Nooz has been cruising along quite adequately, treading
a worn path, following a tried and true routine, using a well-tested
mix of international, national and local news items and such features
as Spotlight on the World, What Is...?,
Report from the Field, The News Behind the News,
200 Months Ago Today, and Dr. Doody's Cutting
Corner, all in a format of four pages. In fact, the
basic design of the Nooz has not changed since the turbulent
era of publisher Frankie T. Crankstrom and executive editor Larry
Harry Morble in the 1950's when every issue was redesigned entirely
from the masthead to the acknowledgements. Suddenly, in the
last issue, publisher Arnett Putney, III and executive editor Widen
Lundale, Jr., without warning, decided to listen to the advice of
West Coast correspondent Chris Shaw and try something new. They
redesigned the Primate Nooz masthead. They put in horoscopes!
And they tried that idiotic 'Recommended Reading' letters
feature by the eldest son of Win Wing Wan, which just didn't work.
They basically went
for the tabloid look. The whole tone of the Nooz became
rather silly, we felt. Cold Snap Hits Borneo,
indeed! Announcements and Rumors? Two-Headed
Chimpanzee Found in Cheesequake Basement?? Giant
Space Primate Heading Toward Earth??? Come on! We
resisted their stupid plans as far as we were able. We thought
they were wrong and said so. We stood up and shouted. We
fired memos back and forth like missile salvos. We fought them head
to head, toe to toe, tooth and nail. We wrote an editorial
about it, but they dropped it. We tried to publish an open
letter, but they tore it up. We grumbled and they glared,
but we thought that our points had been well taken because this
issue was pretty much back to normal. We thought we might
have won the day, but little did we know that they were even then
plotting to expand the Nooz to six pages, planning to pad
our serious material with the sort of moronic fluff that we deplore
in other publications like PRIMATE LIFE, and counting on our basic
good nature to allow them to get away with it. We told them
that we would fight again, we told them that we would not be silent,
we told them that we would not be intimidated, and they told us
to leave their offices. We slammed the door on the way out.
So, we don't know
where we'll be when the next issue comes out, but at least we will
have expressed our opinion and that of a good many others in a forceful
and dignified way. We will have said what we believe and to
hell with the consequences. If you are reading this, it will
mean that we have succeeded in our plan to kidnap publisher Arnett
Putney, III and executive editor Widen Lundale, Jr. and hold them
in the supply room until this editorial is printed. Good luck
to us!
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