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Pronunciation: gam-oh-KEE-ta us-tu-LAY-ta
Common name: Purple cudweed, Purple everlasting
Family: Asteraceae (Sunflower)
Habitat: Dunes, bluffs, fields and disturbed areas, South Coast, Channel Islands, and Peninsular Range
Blooming period: April to July
Name derivations: 1) Gamochaeta 2) ustulata