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Pronunciation: hors-FORD-ee-a NOO-ber-ee-eye
Common name: Newberry's velvet-mallow
Family: Malvaceae (Mallow)
Habitat: Dry rocky places to 2500', creosote bush scrub, west Colorado Desert
Blooming period: March to April, November to December
Name derivations: 1) Horsfordia 2) newberryi