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Pronunciation: het-er-o-THEE-ka seh-sil-i-FLOR-a fas-tij-ee-AY-ta
Common name: Erect golden-aster
Family: Asteraceae (Sunflower)
Habitat: Dry slopes, grasslands and sandy places in coastal sage scrub and chaparral to an elevation of perhaps 7000' or so in the Transverse Range, the central Peninsular Range and the San Jacintos
Blooming period: July to November
Name derivations: 1) Heterotheca 2) sessiliflora 3) fastigiata