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Pronunciation: eye-so-KO-ma MING-is-ee-eye* ver-non-ee-OH-i-dees
Common name: Coast goldenbush
Family: Asteraceae (Sunflower)
Habitat: Dry sandy slopes and flats of coastal sage scrub and coastal strand from San Diego County to central California
Blooming period: April to December
Name derivations: 1) Isocoma 2) menziesii 3) vernonioides
*NOTE: Pronunciation of menziesii based on original Scottish pronunciation of the name Menzies. If you don't choose to pronounce it this way, it would be MEN-zeez-ee-eye